We use cookies to give you as good a user experience as possible. By continuing to use the website, you accept that such information is used.
On this website, we log anonymous information about all visitors. We use cookies mainly for traffic measurement and optimization of content and user experience. This information is anonymised and cannot be traced back to you as an individual.
This privacy policy was published: 05.09.23
Cookies – what they are and how they work
Information cookies – or cookies – are something that the vast majority of websites use today. A cookie is a small text file that is placed in your browser’s internal memory and enables us to see what you click on, how you navigate on the website and how the content on the website performs. We also collect information about navigation, time of visit, which browser you use and so on. We do this so that we can best adapt the content of the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change the settings yourself so that cookies are not accepted. Please note that this may mean that many websites will no longer function as they should.
What we use cookies for
Google Analytics
The analysis tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimize the user experience and adapt the content of the website. According to Google’s guidelines for the use of Google Analytics, no personally identifiable information is collected about you as a user. The data collected is stored on Google’s servers. If you want to object to Google Analytics collecting data about you, you can ask to be excluded .
Google Tag Manager
Google Tag Manager handles tracking codes and refers to tracking setup and tracking to third-party solutions such as Universal Analytics (Google Analytics) and is used for optimization of the website and marketing services. All tracking codes are run and handled via Google Tag Manager.
What is stored: Your movements and certain actions on the website (e.g. if you press “Add to cart” in an online store). All data is anonymised and we do not store any sensitive information such as: credit card details, telephone number, address or any other form of data that can identify you as a person.
Facebook Pixel
The Facebook Pixel is an analysis tool that allows us to measure the effectiveness of advertising from Facebook by tracking the actions the user performs on the website with a view to optimizing Facebook Ads (building Audience and remarketing). One can use this information to:
- Ensure that ads are shown to the right people
- Build ad audience
- Unlock additional advertising tools on Facebook
What is stored: Which ads the user has seen on Facebook, which pages the user has visited and which conversions (order, contact etc.) the user has carried out.
Hotjar
Charts the user’s interaction with the website. To help us understand how visitors interact with the site, Hotjar records visitor sessions. The Hotjar script is a websocket connection that sends the following information to Hotjar’s servers:
- HTML changes that occur during the user’s session on the website
- Mouse movements
- Mouse click
- Scrolling gestures
- Keystrokes for whitelisted actions
- Statistics for whether the display size for the browser changes
Each event tracked is stored in Hotjar’s cloud database using a timestamp which is later used to play back the events in sequential order. The Hotjar script tracks visitors when they visit different pages using a first-party cookie, allowing one to replay the entire session in a single recording. No sensitive information or user information is collected or stored.
Tracking pixels
The tracking pixels on the website are used for tracking conversions and user-tailored marketing. They are not container codes, and do not send back personal information.
Collection of information
We collect information through forms on our websites. Providing this information is voluntary. If you choose not to provide the personal data, we may be prevented from giving you access to the product or service.
Example of form:
- Contact form
- When you want to try a product or service
- When purchasing products or services on a website
- When registering for webinars, courses and conferences
- When downloading documents such as e-books or other
- When signing up to receive a newsletter or blog by e-mail
The purpose of the information collected:
- To give the user access to our products and services
- To send send relevant information to the user
- To be able to make contact to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. Please note that you can delete these by following the instructions for deleting cookies in your browser. You will find information about this in the “Help” function in your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these instructions:
